Strategy / Branding / Website Design / Logo Design / Photography

NS4i is a modern sportswear brand aiming to inspire their customers to become the best versions of themselves. NS4i stands for “No Substitute for Intelligence,” made famous by the clients grandmother. NS4i wanted to create a strong, modern, and inspiring brand.

 The Challenge

Creating a brand that aligns with various age groups and inspires consumers to become fans, not just one time buyers. The client had a deep connection with his fraternity, but lacked the visual direction and knowledge on how he could relate to a much younger and diverse audience. The client wanted to create a brand that was modern, fresh, and could compete with current athleisure brands such as Nike and Adidas. The client also wanted to niche to customers that love to golf.

The Strategy

Market Research

Creating detailed profiles of the clients desired customer.

What do they like? How do they shop? Where do they shop? What messaging resonates with them? These were extremely important key factors before developing the logo and branding. Also looking at the clients competitors and seeing how they communicate to their customer base.

Friendly User Experience

Developing a creative and responsive website that would attract new customers and would automate the selling process. Creating a seamless experience for both the potential customer and the client was very important. The client wanted the business to run automatically while he focused on fulfillment.

Brand Awareness

A comprehensive digital marketing strategy to pair with the clients new website was very important. Ns4i isn’t known yet and driving traffic and visibility to the site is how we would attract customers and sales.

 Result

Although just recently created, NS4i had a strong brand launch with over 50 organic views to their website. Currently the brand is in phase two of their marketing strategy, and up-to-date results will be listed here soon.