Art Direction / Branding
Originally naming the company after himself, Michael asked for a logo to match his rebrand First Sight. First Sight is a videography company that focuses on attracting new customers through telling compelling stories through video.
Michael asked for a mark that wasn’t typically seen in the videography scene. He wanted to stand out from his competition, since is location is saturated with videographers.
“Alexandra brings a ton of insight, passion, and personality to her work. Consider yourself lucky if you get the chance
to work with her.”
- Michael Gibson